Posted by: Caroline on: July 8, 2009
While browsing the google results for secondhand shopper (I like to see where I’m ranking!
) I came across Conscious Consumerism, a 2005 (I think) study into why some people prefer secondhand goods to new. One of the often quoted sales points about secondhand goods seems to be that they have a history to them, a story that appeals to the romantic shopper. Conscience Consumerism linked this to Walter Benjamin’s commentary on the links between an artist’s original and a painting’s aura – the reason that the original Mona Lisa is so superior to a print, for example. It seems Benjamin felt that inanimate objects have an aura that reflects their relationship to their creator, and their authenticity.
This idea of an object’s aura actually makes sense to me. Because, in the same way that well-loved objects have an attractive warmth to them, I believe they can leave a shadow behind them. In my ex’s house, in our second year at uni, there was a spot on the landing where I walked around a piece of furniture. I wasn’t the only one – several other people had the same experience as I did in the exact same spot. Thing is, there was nothing there. I don’t know whether there’s some invisible fading to the wallpaper or undecipherable denting to the carpet that the naked eye doesn’t pick up but our brain still registers – but I studied that spot, and it was always as if it was slightly obscured, like something had left its imprint behind. I think this is an extension of the aura Benjamin introduces.
And this is exactly why I’d rather have an old sofa with slightly sagging seats that feels as if it’s hugging you than a brand new, MFI, four-years-interest-free beige minimalist sofa-bed with rock-hard arms. Or a tarnished gold brooch with slightly discoloured pearls than a brand new white gold number from H Samuel. I want the originality, the authenticity and the aura!
********

Dress and top: charity shops; shoes: M&S; alice band: New Look
July 9, 2009 at 2:50 am
Love the look. It’s very sweet and yet the black adds a bit of an edge.