“any woman who’s fed up of pulling on a pair of trousers to find they gape at the waist and pull on the hips. It’s for any woman who has to wear a modesty cami under every top because it’s not cut for women with boobs. It’s for tall women, short women, women with bellies, women with boobs, women with chunky ankles and women who won’t go out in the evening without their magic knickers! It’s for you, the average, normal, everywoman who’s fed up of being made to feel bad about her curves!”
The site lists discounts and offers, advice and inspiration (they had me as soon as I noted their Christina Hendricks feature – y’all know how I love her!) and looks set to be the fount of all big gal knowledge! So go on – get browsing!