Shoeperwoman in grave danger

(Or: When stealing Amber’s identity goes so far over the line that you can’t even see the line – the line is a dot to you.)

The blogosphere is usually such a lovely place, but just occasionally someone barges in, breaches every code of social netiquette and makes me fume. Most often, it’s random strangers stealing Amber’s photographs and claiming to be her. Occasionally, things take a more sinister and downright ugly turn…

I think most of my lovely readers are already huge fans of Amber, and so will know what’s going on with her today, but just in case any of you (like me) have been a bit out of the loop this sunny Friday, please see the below, hop over to her blog and leave a comment. And if you’ve a blog yourself – well, see what you can do to help below!

Important announcement regarding Shoeperwoman.com

(First of all, the Shoeper Shoe Challenge roundup will not be appearing today as my time has been totally taken up with the issue below. My apologies to everyone who’s sent me photos – I promise I will publish them on Monday. In the meantime, I would really appreciate your comments and re-tweets on this post…)

I had really hoped not to have to write this post, but having exhausted my other options I’ve taken legal advice (from the wonderful Caveat Calcei, who you all know from the Shoe Challenge), and feel I have no option but to go public about an issue regarding the “Shoeperwoman” name and this site.

As most of my regular readers will know, I set up Shoeperwoman two years ago this month, having registered the domain in May of 2008 and spent a year planning the site. At the time there were no other sites using the name. Earlier this year, however, a UK-based company launched a shoe blog called “Shoeperwoman” and an associated retail website of the same name.
logo Important announcement regarding Shoeperwoman.com

(Not my blog)

I don’t really want to link to these sites as I feel they are damaging enough to my brand without me helping their Google rank, but you can see the address of the retail site from the image above and the blog can be found at shoeper-woman.blogspot.com (note: all of the links in this post are nofollow, and this is the only time I will link to these sites.) First of all, I want to clarify that these sites have absolutely no connection to Shoeperwoman.com or to Midas Media. I realise it’s confusing for people as they are using the same name, and writing about the same subjects, often in exactly the same way (i.e. using phrases like “shoeperhero”, “Shoeperman” etc.) but there is no connection, so please know that this is the only “Shoeperwoman” site run by us (with the exception of our associated Twitter and Facebook accounts, which also use the “Shoeperwoman” name), therefore if you come across these sites, or any others, please be aware that they have nothing to do with us.

The other company is also using the name “Shoeperwoman” on Twitter, Facebook and other sites, which I realise adds to the confusion. If you are in any doubt whether something you read online is being said by me, or by Laura Blake, who is the owner of the other sites, please feel free to get in touch.

domain dispute Important announcement regarding Shoeperwoman.com

(Not me)

When I found out about these sites, I immediately contacted Laura Blake, who tells me that she does not believe there is any issue with her using exactly the same name as me for her two sites (although she has put up a disclaimer today which you can read on her blog). Obviously I’m disappointed about this. I set up Shoeperwoman.com two years ago: it is my livelihood (along with my other blogs), and Terry and I have worked very hard to build up the brand to where it is today. It’s disheartening, to say the least, to find that someone has knowingly decided to use exactly the same name and idea for a very similar project (Laura tells me she was aware of the existence of this site but decided to use the name regardless), and obviously this will make it much harder for both of the respective businesses to thrive, as rather than having our own unique identities, these two new sites have effectively set themselves up in direct competition to us instead.

not terry Important announcement regarding Shoeperwoman.com

(Not my Shoeperman…)

What Laura didn’t tell me during our lengthy email conversations, was that not only has she knowingly used a name which has been associated with my blog for the past two years, she has also applied for the UK trademark to the name “Shoeperwoman”. If she is successful in this application, this would mean that I would no longer be able to use the name I have made mine, and this site will effectively cease to exist. As the revenue from this site forms a large part of my income, I’m sure you can understand my distress at this, and the reason I’m writing this post.

To answer the obvious question that has cropped up in relation to this: no, we do not own the trademark to the name “Shoeperwoman”. We looked into doing this when we launched the site, however the very high cost of this was prohibitive for us, as it is for most other bloggers, and so we were forced to rely on the goodwill and common sense of our fellow bloggers/site owners, and to hope that most people would prefer to create something that’s truly their own rather than to duplicate another brand. Obviously that isn’t always the case: some of you may remember the issues Jennine Jacob’s The Coveted encountered recently when another site launched using the same name, and if this can happen to me, and can happen to a well-known blogger like Jennine, it can happen to anyone.

We have now lodged our own trademark application for the name, which means we’re already hundreds of pounds out of pocket in our bid to assert our right to continue to use a name which has been associated with this site for two years now, and which I have also used on Twitter, Facebook and other sites for the same length of time. Having taken advice on this, we believe it could cost us much more to defend our brand, which is obviously causing us a great deal of stress. This is where you come in:

How you can help Shoeperwoman:

Obviously this is a source of huge concern to us, so we would welcome any support our readers and friends have to offer us, in the shape of comments, re-tweets and advice. If you are a blogger, and would like to mention this is issue on your site, I would be eternally grateful, not just for my sake, but because as I mentioned above, this is something that can happen to anyone, and it is devastating to work so hard on something for so long, only to see it put at risk like this. Also, any links back to Shoeperwoman.com (especially those using the word “Shoeperwoman” as the link text) would be a huge help to us right now as they will help cement our position in search engines and support our right to the trademark when we file our dispute.

I also want to say a big thank you to everyone who has emailed Terry and I with their support over this issue: it really means the world to us to know that we have loyal readers who will continue to support us no matter how many other ”Shoeperwomen” crop up!

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2 thoughts on “Shoeperwoman in grave danger

  1. Thanks so much for this Caroline, I’m completely overwhelmed by the level of support I’ve had over this. Yesterday was such a horrible day, but in a weird way it was also so heart-warming to know that I have such good friends out there. And I did have to laugh – as if it wasn’t enough that people steal my face, now this! What on earth next?!

    • I think you underestimate just how important you are to our little corner of the blogosphere. Your blogs inspired me to start blogging. It was your voice and your sense of style combined with accessibility that made me want to be a part of it all. And I know for a fact I’m not the only one who would quote you as their keystone inspiration. We all adore what you do, and you and Terry as a team are a big part of that – naturally we’re all behind you every step of the way, our illustrious leader!! 😀

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